H&M's recycling prize

Fashion industry needs change.



source:http://thestationmall.com/

Customers have a wide choice of cheap products buying more frequently and in larger quantities. It is not surprising then that those items end up in landfills after they had been worn a few times at most. Fortunately, some retailers are trying to decrease its negative impact on the environment.

source:http://www.theoutfiteer.com/

Let’s have a look on the second the largest global retailer-H&M.  This fast fashion retailer cares for the environment with its Garment Collecting initiative, engaging its customers to recycle their clothes and its H&M Conscious Collection with a use of more sustainable materials. What is more H&M has launched a €1m prize for new techniques to recycle clothes. The retailer is concerned about potential shortages of raw materials such as cotton as well as wants to find a solution which would decrease the amount of clothes being thrown away. Although H&M recycles items brought by the customers to its stores, the current recycling methods make poor quality fibres, or can’t be recycled such as garments of mixed materials. Is it only a good marketing to persuade more conscious customers to shop from the retailer which claims to be sustainable? Even if that’s true, it doesn’t matter. What matters is that H&M is doing its best so fingers crossed that the new technique will be found and our environment less impacted.  

source: http://slowalk.tistory.com/2067

source: http://slowalk.tistory.com/2067

source: http://slowalk.tistory.com/2067